Analyse the marketing environment of Dominos Pizza (UK) (worth 60 per Essay

Analyse the marketing environment of Dominos Pizza (UK) (worth 60 per cent of mark) and Critically evaluate how this organisation is responding to its changi - Essay Example The company finally went public in 2004, and was able to reduce its $908 million debt. This paper will thoroughly discuss the SWOT analysis of a company along with other factors that vitally impact the organization’s quest to become a leader in its market. A comprehensive study of the company through the SWOT analysis indicates several things about the corporation. The company has a solid brand reputation, which enables it to have some advantage over its competitors. In addition, the company has an excellent marketing strategy that often displays the organization’s desire to improve in every aspect. Furthermore, the company has excellent operations management chain solutions, which allows it to allocate its resources effectively (â€Å"The pizza wars†). Moreover, with the advent of the technology, 21.8% of the pizzas in UK are delivered via the internet. Arjun Sen, manager of the Restaurant Marketing group stated some few harsh words of Domino’s stating, â€Å"Domino’s needs to define what it clearly stands in the minds of the pizza consumers.† (â€Å"The pizza wars†). Although it has met with recent criticism, the employees are motivated to work harder with the chefs to protect the companyâ⠂¬â„¢s brand. With that in mind, Domino’s decided to try cheddar bacon pizza melt to appeal to its burger lover customers. The company is able to serve decent-quality food at an affordable price with sanitary conditions, which gives it somewhat edge over its competitors(â€Å"The pizza wars†) Overall, the company is adapting well to the changes made by the head executives. The renovation of the recipe of the pizzas was a very successful approach towards bringing back customers. The company continues to adapt to new technology to serve its customers in a highly fashionable manner. Although the company does seem to have strengths, it also has certain weaknesses. The company constantly struggles to tackle the problem of