Cath Kidston Limited company- Critically review that role of Essay

Cath Kidston Limited company- Critically review that role of enterprise in the social and economic development of a region. Include a comparison of different cultural contexts - Essay Example ording to the performance review estimates; the growth value that they have added in the United Kingdom economy is around 49.8 percent (Wang & Altinay 2012, 8). SMEs also contribute a great deal to larger companies, by providing vital resources and completing business functions that bigger enterprises are unable to complete. Such companies are better able to attract and train new talent to develop innovative products that are better targeted towards the needs of their local communities. However, these enterprises face a number of challenges as they are often overlooked by the policy makers. Information regarding them is often scarce; support and policy targeted to their needs are also a great challenge (Bravo-Biosca & Westlake 2009, Par 1). Many businesses start up as one’s person idea and the creator in most cases is often an entrepreneur who spots a gap in the market or an opportunity that they can engage in business. The entrepreneur will, therefore, seize the opportunity and start a business to fill the gap and will grow to a large enterprise with proper support and management (Barnes & Haskel 2002, par 1). With the a few exceptions, most of the world’s largest companies all started as small business enterprises and through the supportive economy, access to the right people and capital turn to become global corporations. In regards to this, this paper discuss the Cath Kidston limited company that started as a small sized enterprise and over the years the company has grown to be recognized as a global brand. The paper will analyze the company’s products, its targeted social class, growth and productivity, societal impact as well as its role in the social and economic development of the region. Cath Kidston Limited is a business of home furnishing retail shops that are located in England under the designer Cath Kidson, who opened her first shop in 1994 in London. The enterprise was opened as a small enterprise that initially used to sell hand embroidered